Creating Your Own Niche: How Simone Haag Turned Her Point of View Into a Thriving Design Business

What if you didn’t need a formal qualification, a traditional path, or a big following to build a successful design business — just a clear point of view? In one of the most popular episodes of the Imprint Podcast, Simone Haag shares how she created her own niche in the design world by leaning into what made her different. With no formal training, Simone built her career from the ground up — first as an apprentice at the leading Melbourne design studio Hecker Guthrie, then as the founder of her own studio known for bold, layered interiors that reflect a highly personal style. Come listen to our conversation where we talk about Simone’s unconventional journey into design, how she turned her love of vintage into a signature strength, the way she works with clients, charges for her services, and how she built a team around her creative vision. Simone’s story is a powerful reminder that when you own your point of view, you don’t need to compete — because no one else can do what you do. If you’re trying to stand out, find your style, or carve your own niche in a crowded market, this is a must-listen. ➤ Let’s continue the conversation here: ~ Go DeeperFor Interior Designers & Stylists : A proven program to elevate your interiors, develop your signature style and attract your dream clients with clarity and confidence. | Start Here For Creative Entrepreneurs : Expert guidance in a 1:1 mentorship intensive to start or scale your creative business. | Learn More For Business Strategy, Systems & Support : A business growth program for interior designers and creative business owners who are focussed on growing smarter, not harder. | Join Here ~ THIS EPISODE FOCUSES ON Simone’s unconventional journey to become an interior designer Her creative process working with clients What she’s learnt about trusting your intuition How she built her business How you can charge for your services How to value your time Why nicheing can provide more value to your clients and help your business grow What it takes to grow a team, and why investing in coaching is essential How to overdeliver for your clients Why your willingness to try is one of your best resources. FEATURED ON THIS EPISODE Get your free guide here — 7 Insider Secrets to make it happen! Simone’s business Simone Haag Simone instagram @simonehaag Design studio Hecker Guthrie Hotels designed by Phillipe Starck Simone’s Whiskey room project IDEA Awards — Designer of the year Book Atomic Habits by James Clear Podcast The Elements by Stuart Diver My book Style: The Art of Creating a Beautiful Home Simone’s Phillip’s Island coastal home Angler’s Shack Podcast production: Yaga Media This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com

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Creating Your Own Niche: How Simone Haag Turned Her Point of View Into a Thriving Design Business is an episode from Imprint with Natalie Walton by Natalie Walton.

This episode is 89:32 long.

This episode was published on Aug 18, 2025.

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