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Fashion InsideOut Ep13 – “Curating brand heritage in luxury fashion» with Rodica Muravetchi

IFM by IFM-PARIS

Mar 22, 202600:24:14Education

In this episode of Fashion InsideOut, Rodica Muravetchi, professor of marketing at IFM, explores how luxury fashion brands turn their past into a strategic heritage resource that shapes brand identity. Drawing on intervi...

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