Fashion InsideOut Ep13 – “Curating brand heritage in luxury fashion» with Rodica Muravetchi

In this episode of Fashion InsideOut, Rodica Muravetchi, professor of marketing at IFM, explores how luxury fashion brands turn their past into a strategic heritage resource that shapes brand identity. Drawing on interviews with heritage managers and museum curators, Rodica shows that brand heritage is not simply inherited, but actively constructed, revised, and activated over time. From boutiques to museums and exhibitions, this episode examines how brands organise and mobilise their past, and why heritage should be understood as a dynamic process rather than a fixed legacy.

You can listen to Fashion InsideOut Ep13 – “Curating brand heritage in luxury fashion» with Rodica Muravetchi online on Radio and Podcast. Open the player on this page to stream the available audio.

Fashion InsideOut Ep13 – “Curating brand heritage in luxury fashion» with Rodica Muravetchi is an episode from IFM by IFM-PARIS.

This episode is 00:24:14 long.

This episode was published on Mar 22, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from IFM when more episodes are available from the podcast feed.