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Ideas: Jonah Berger — Contagious: Why Things Catch On
In this episode, I talk with Jonah Berger about his books "Contagious: Why Things Catch On" and "Invisible Influence: The Hidden Forces that Shape Behavior". We also talk about social currency, triggers, emotion, and muc...
About This Episode
Ideas: Jonah Berger — Contagious: Why Things Catch On is an episode from Ideas with Adam Smith by Adam Kirk Smith. In this episode, I talk with Jonah Berger about his books "Contagious: Why Things Catch On" and "Invisible Influence: The Hid...
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Episode Details
Published May 23, 2018, 22:46 long, audio available.
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