Podcast S6E148: Donna Loughlin - Finding the right story for your innovation

In this episode of the Idea to Value podcast, we speak with PR expert Donna Loughlin. She is the CEO and founder of LMG PR, and is known for her work with futurists and innovators finding narratives that connect with your audience. See the full episode at We speak about what it means to craft a powerful narrative, authenticity, and storytelling for new innovations. Topics covered in this episode: 00:01:30 - Donna's background as a journalist and working with innovators in Silicon Valley 00:04:00 - Why you cannot just market your products based on technical features ("High Tech Poetry"), as the customer might not care 00:06:45 - Disruption is not an effective innovation strategy, and many innovation leaders may suffer from "Ego Engineering" 00:10:45 - Why some departments are not keen on new innovations because they don't know what to do with it 00:12:30 - Storytelling skills to connect with customers, and where the best ideas come from moments of discovery 00:18:30 - Determining if there really is a need for your product, or if you have just developed a solution without a problem 00:21:45 - Finding the truth for an authentic narrative, compared to myths and lies Links mentioned in this episode: LMG PR: Donna on Linkedin: Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at *

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Podcast S6E148: Donna Loughlin - Finding the right story for your innovation is an episode from Idea to Value - Creativity and Innovation with Nick Skillicorn by Nick Skillicorn.

This episode is 33:20 long.

This episode was published on Jan 27, 2022.

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