Energy in 30 #20: Energy in 30: Account-based marketing for utilities

Tune in to Energy in 30, hosted by Joan Collins and David Meisegeier. In this episode, hear ICF experts Nancy Caplan and Kelly Zonderwyk talk about building utility customer connections with account-based marketing. Together, we discuss how the whole energy system is in the midst of a major transformation and how utilities are working to engage their customers during this transition. Topics in today’s episode include: Building an opportunity for connectedness from a customer engagement perspective. The emotional side of customer decision-making. How to deliver relevant, personalized experiences for today's digital savvy customers. The data and customer insights needed to create targeted campaigns.

You can listen to Energy in 30 #20: Energy in 30: Account-based marketing for utilities online on Radio and Podcast. Open the player on this page to stream the available audio.

Energy in 30 #20: Energy in 30: Account-based marketing for utilities is an episode from ICF Spark Podcast by ICF International Inc.

This episode is 28:52 long.

This episode was published on Feb 1, 2024.

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