Taming the Messy Data Reality: Turning AI Training Chaos into an $80T IP Asset Class with Andrea Muttoni, President and CPO of Story

Send us Fan Mail Tackling the messy reality of data fueling artificial intelligence, Andrea Muttoni—President & CPO at Story —joins the show to unpack how Story is building an AI-native infrastructure for intellectual property and training data. We dig into making the $80T IP asset class programmable, traceable, and monetizable, and how Story aims to turn “mysterious training data blobs” into transparent rights and payments for creators and enterprises. 01:10 Meet Andrea Muttoni 06:49 Story's Core Mission 13:41 IP Monetization 21:08 Biggest Competitor 22:49 Compute, Models, & Data 27:46 What to IP, Where Not 31:16 Blockchain 34:54 Protecting Your IP 41:36 Reaching Story Andrea explains how Story is building a blockchain-based IP and data layer so AI systems can train on licensed content while proving usage, enforcing licenses, and automating payments to rights holders. We talk about the practical challenges of cleaning and labeling real-world data, what “IP-safe” datasets look like in practice, and how developers and companies can plug into Story’s infrastructure. Andrea also shares where blockchain actually adds value (and where it doesn’t), why he thinks “AI can’t scale on legal ambiguity,” and concrete steps creators and founders can take today to protect and monetize their IP in the AI era. LinkedIn: l inkedin.com/in/muttoni Website: , , , , , , , , , , , , , , , , , Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

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Taming the Messy Data Reality: Turning AI Training Chaos into an $80T IP Asset Class with Andrea Muttoni, President and CPO of Story is an episode from IBM Analytics Insights Podcasts by Making Data Simple.

This episode is 43:14 long.

This episode was published on Feb 11, 2026.

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