District Storytelling: A Strategic Partner for Your Whole Community

Every school district communicates with the families of current students — but what about everyone else? Retirees, young professionals, and longtime residents all have a stake in local education, even if they don't have kids in your buildings. In this episode, Craig Williams, founder of IASA Corporate Partner Journey 12, joins superintendents Dr. Jennifer Garrison of Vandalia CUSD and Sherri Smith of Forrestville Valley CUSD to discuss how a strategic storytelling partner can help districts reach their whole community — through print, video, podcasts, and more. If you've ever wondered how to build trust beyond your existing parent base, this episode is for you.

You can listen to District Storytelling: A Strategic Partner for Your Whole Community online on Radio and Podcast. Open the player on this page to stream the available audio.

District Storytelling: A Strategic Partner for Your Whole Community is an episode from IASA Podcast by IASA Communications .

This episode is 00:34:27 long.

This episode was published on Mar 3, 2026.

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