I Love Marketing Live: Time Travel Marketing, Breakthrough DNA, and The Human Advantage in Marketing (Why Live Still Matters) with Joe Polish and Dean Jackson - I Love Marketing Episode #470

I Love Marketing is back—live. In this first relaunch episode, Joe Polish and Dean Jackson break down what never changes in marketing, why timing matters more than tactics, and how to build an asset of future buyers before they're ready to buy. Here's a glance at what you'll learn from Joe and Dean in this episode: The reason most experienced marketers quietly kill their best campaigns without realizing it A thought experiment Dean uses that makes most people deeply uncomfortable once they actually think it through What changes when you stop judging marketing by short term conversion and start measuring something else entirely Why "educating your market" too early feels responsible but often produces the opposite result you want A subtle distinction between compelling and convincing that explains why so many good offers stall Why Joe says certainty beats tactics consistently and why almost no one ever gets to experience it How leads most people label as "low quality" often become highly valuable over time The overlooked referral mistake that causes even happy customers to stay silent Joe's direct answer to the AI question most marketers are avoiding and what he believes still cannot be automated Where persuasive language actually comes from when people are scared, stuck, and deciding what to do next If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to .

You can listen to I Love Marketing Live: Time Travel Marketing, Breakthrough DNA, and The Human Advantage in Marketing (Why Live Still Matters) with Joe Polish and Dean Jackson - I Love Marketing Episode #470 online on Radio and Podcast. Open the player on this page to stream the available audio.

I Love Marketing Live: Time Travel Marketing, Breakthrough DNA, and The Human Advantage in Marketing (Why Live Still Matters) with Joe Polish and Dean Jackson - I Love Marketing Episode #470 is an episode from I Love Marketing by Piranha Marketing.

This episode is 01:32:24 long.

This episode was published on Jan 29, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from I Love Marketing when more episodes are available from the podcast feed.