#21 Lulu Kitololo On How Serving Community Serves Her Brand (Kenya)

This week on the podcast, Paula interviews Lulu Kitololo, a graphic artist and designer who runs the Nairobi-based Lulu Kitololo Studio. The studio designs stationery/lifestyle products, murals, branding and publications that showcase Lulu’s unique hand-drawn illustrative style. Plus her Afri-Love brand includes a blog, a twice-annual festival and the Afri-Love women community. It is in building this community for African women who are creative that Lulu has been able to connect and serve her target audience in intimate ways — all of which benefit her business. Lulu offers smart and insightful advice on building a community that works for you and your business. This is a two-part interview as Paula first spoke to Lulu in September 2019 then again a year later in September 2020. In this episode, we also talk about: How Lulu created the Afri-Love women community and tips you can use Learning to show up authentically Being discerning about what works for your business How to be creative and sustainable How Lulu Kitololo Studio has been able to thrive during Covid-19 And more *** As mentioned in this episode: International Podcast Day: Lulu Kitololo Studio: Afri-love Fest: Afri-love women community: Soulful branding Course: Join the “Free to Create” membership site waitlist: “Check In With Your Purpose” freebie: Connect with Lulu Instagram: website: Facebook: Connect with me (Paula) Twitter Instagram I Have No Idea What I’m Doing instagram I Have No Idea What I’m Doing Facebook group (highly recommended) This podcast episode was produced by Kali Media

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#21 Lulu Kitololo On How Serving Community Serves Her Brand (Kenya) is an episode from I Have No Idea What I'm Doing by Kali Media.

This episode is 55:26 long.

This episode was published on Sep 29, 2020.

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