Humans in the Hot Seat: Jordan Tourism Needs Our Help (Feat. Malia Asfour)

Hey everyone, it's Emma Weissmann, the host of Humans in the Hot Seat. During this episode, you'll hear from Malia Asfour, managing director of the Jordan Tourism Board in North America. Right now, Jordan is — as my friend Brinley Hineman at Travel Weekly says — a casualty of the war next door. The country is coming off of hosting the GX Summit a few weeks ago with G Adventures , and I wanted Malia to come on the podcast to explain what the state of Jordan tourism is right now, how travel advisors can learn more and how they can best educate their clients about the situation on the ground. This episode is sponsored by Europe Express . RESOURCES MENTIONED IN THIS EPISODE Jordan Tourism Board Contact JTB: Omar@visitjordan.com , malia@visitjordan.com Tourism Cares' Meaningful Travel Map of Jordan ABOUT YOUR HOST Emma Weissmann is the Executive Editor of TravelAge West, a print magazine and website for travel advisors based in the Western U.S. She is also the co-host of Trade Secrets, a podcast created with sister publication Travel Weekly, and the Editor-in-Chief of print publication AGENTatHOME. TravelAge West also produces events including Future Leaders in Travel, Global Travel Marketplace West, the WAVE Awards gala ad the Napa Valley Leadership Forum. ABOUT THE SHOW TravelAge West's award-winning podcast, "Humans of Travel," features conversations with exceptional people who have compelling stories to tell. Listeners will hear from the travel industry's notable authorities, high-profile executives, travel advisors and rising stars as they share the highs and lows that make them human.

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Humans in the Hot Seat: Jordan Tourism Needs Our Help (Feat. Malia Asfour) is an episode from Humans of Travel by Northstar Travel Group.

This episode is 11:33 long.

This episode was published on Oct 20, 2025.

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