Emma Grede - ‘Ambition Is Something I Am Entitled to’

Today’s guest is a female billionaire: the co-founder and CEO of the Good American inclusive fashion brand and a founding partner of SKIMS, the shapewear and loungewear company. Emma Grede’s close working partnerships with the Kardashian family have led her to become an advocate for empowering women through business. Now, she’s publishing her first book, Start With Yourself, in which she explores everything from building personal resilience to developing self-forgiveness. In this episode we discuss her East London mindset, her famously controversial (!) attitude towards work-life balance, being a mother of four (her twins were born via a surrogate) and her experience of miscarriage. Female ambition, fertility, the discomfort of hard work…I’m so grateful to Emma for opening up on subjects that are so often shrouded in silence. ✨ IN THIS EPISODE: 03:02 Ambition Loves Discomfort 05:57 Growing Up East London 07:31 ‘Too Ambitious’ 08:34 East London Business Code 11:15 An Employee Mindset 19:13 Work-Life Balance Myth 26:34 Fearless Hustle Mindset 27:53 ITB Rise and Influencers 29:08 LA Office Ego Crash 31:40 Parenting as a Team 32:56 Fertility Reality Check 38:19 Good American Expansion Misstep 46:25 Mother’s Influence 💬 QUOTES TO REMEMBER: I have always thought about ambition as something that I am entitled to as long as I work for it. If you want to be extraordinarily successful… Then extraordinary work is required. You become confident because you know you can get through things and you know what's on the other side of failure. 🔗 LINKS + MENTIONS: Emma’s debut book ‘Start With Yourself’ - is available to buy now The Testaments, a new Hulu original series, streaming exclusively on Disney+ Join the How To Fail community: Elizabeth’s Substack: 📚 WANT MORE? Melinda French Gates - another extraordinarily successful female philanthropist, who co-chaired the Bill & Melinda Gates Foundation, the world's largest private charitable organization, for 24 years: swap.fm/l/Zr3OTH30YZpvPRiXIkeX Mo Gawdat - an incredible guest who has been on How to Fail FOUR times - most recently in December last year to talk about the most common mistakes we make in love: swap.fm/l/Daw9T2DZbicGt0aOZZVX 💌 LOVE THIS EPISODE?

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Emma Grede - ‘Ambition Is Something I Am Entitled to’ is an episode from How To Fail With Elizabeth Day by Sony Music.

This episode is 54:01 long.

This episode was published on Apr 15, 2026.

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