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Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand. artwork
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Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand.

How I Built This with Guy Raz by Guy Raz | Wondery

Apr 27, 202601:08:04Business

In the late 1990s, Shep and Ian Murray looked at a shrinking category–men’s ties–and saw an opportunity: a necktie isn’t just functional. It’s expressive. It can signal identity, taste, aspiration. With no fashion experi...

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Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand. is an episode from How I Built This with Guy Raz by Guy Raz | Wondery. In the late 1990s, Shep and Ian Murray looked at a shrinking category–men’s ties–...

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Published Apr 27, 2026, 01:08:04 long, audio available.

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