
275 - What Hoteliers Need to Know About GEO: Generative Engine Optimization
Episode 275 of the Hotel Marketing Podcast uncovers the secrets of Generative Engine Optimization, or GEO. Hoteliers have three primary cust...
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We drive growth for independent hoteliers

Episode 275 of the Hotel Marketing Podcast uncovers the secrets of Generative Engine Optimization, or GEO. Hoteliers have three primary cust...

Episode 274 of the Hotel Marketing Podcast is going to deliver the key to unlocking social media success and direct revenue through influenc...

Experiential marketing is gaining traction as hotels seek to create memorable and shareable experiences for guests. From hosting social hour...

Get ready to uncover the strategies to make metasearch work for your hotel. Episode 272 breaks down the misconceptions and shows how hotelie...

Episode 271 dives in to the 3 biggest challenges for boutique hotels & how to solve them. Get the full show notes at www.TravelBoomMarketing...

Episode 270 of the Hotel Marketing Podcast by TravelBoom reveals how hoteliers can maximize the new capabilities of OpenAI's ChatGPT 4.5. Pa...

Episode 269 of the Hotel Marketing Podcast by TravelBoom dives into the big takeaways from our new 2025 Leisure Travel Trends Study. As you...

Episode 268 of the Hotel Marketing Podcast reveals the trends AI (chatGPT) sees as the biggest shifts in the world of SEO for hoteliers. Do...

Welcome to episode 267 of The Hotel Marketing Podcast by TravelBoom. In this episode, we are sharing our key takeaways from the 2024 Hospita...

Welcome to episode 266 of The Hotel Marketing Podcast by TravelBoom. Today we have a big show where we’ll be the top trends to watch in 2025...

Before you kick off 2025, let’s talk about the biggest blunders you can avoid as a hotel marketer. The cast goes down the list and groups th...

Join TravelBoom for an amazing conversation with Bart Berkey. Bart brings decades of hotel management experience, award winning author, host...

Today on the Hotel Marketing Podcast we are pouring a nice Pumpkin Spice latte and talking about how hotels can drive fall occupancy. Tune i...

Episode 262 of the Hotel Marketing Podcast pits the cast members against each other to pick the top line items every hotel needs in their 20...

The Hotel Marketing Podcast is coming out with a fresh new format to help hoteliers succeed online. Tune in today to find out what AI strate...

We're live at HITEC 2024 with special guest Richard Aday, CEO of ThinkReservations! Join us as we learn how boutique properties can drive di...

We're live at HITEC 2024 with special guest Ed St.Onge of Flip.to! Join us as we learn how creating a truly personalized guest journey can e...

The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website da...

There are a near-infinite number of marketing channels vying for your budget, but which ones are worth your limited time and funds? SHOW NOT...

Gain insights into the new 2024 Hotelier Sentiment study and the four key takeaways that can directly lead to improvements to your hotel's m...

Do you ever wonder how hotels can compete with the ever-evolving vacation rental industry? In episode 255 of the Hotel Marketing Podcast, we...

In this episode of the Hotel Marketing Podcast, you'll join TravelBoom on the March 20th webinar where we reveal four strategies to drive in...

In this episode of the Hotel Marketing Podcast, the team at TravelBoom will be uncovering the top 10 hotel marketing myths and deciding whic...

In this episode of the Hotel Marketing Podcast, we'll be uncovering the top email marketing trends for 2024 and the latest techniques for en...

Did you know 31.5% of travelers will abandon the booking process when hidden fees are discovered? This is the Hotel Marketing Podcast by Tra...

Good day fellow hoteliers and welcome to the big 250th edition of the Hotel Marketing Podcast! Today's episode is going to dive into why gre...

Good day fellow hoteliers and welcome to episode 249 of the Hotel Marketing Podcast. Today we have an interesting question, “Is catering to...

Today we are going to do some search optimization like it’s 2004. If your hotel is still doing these 11 incredibly dated SEO tactics, you're...

Transform your hotel site into the ultimate revenue-generating machine with these seven strategies to optimize revenue & RevPAR DOWNLOAD THE...

Hotels have struggled for years to find the right way to engage guests and drive revenue through social media channels. Today we’re going to...

Today we’re going to share six simple tips to make GA4 work for your hotel. Back in July of this year, everyone realized Google was really,...

Do you ever wonder how you can get those zoomers and younger guests to give your property a try? Look no further, that’s exactly what we’re...

The OTAs have come out with some fantastic loyalty programs to take your guests. Do you have a solution? We do and on today's podcast we dig...

What are the five things leisure travelers need you to know before they book a stay? On this episode of the Hotel Marketing Podcast, we answ...

What can independent hoteliers learn from a major hospitality management company? Today we are joined by the Vice President of Digital Marke...

These five tech trends should be first and foremost in your hotel's plan for growth. In today's episode, we look at what's changing and what...

Social media should be a cornerstone of your hotel's marketing strategy. However, there's a good chance you're not doing it the right way. T...

In today’s podcast we’re going to cover what a hotel can do when they just did something really, really stupid. A hotel has been in the news...

This episode we have the team from Eight Oh Two Marketing on to talk about the major changes Google is rolling out with Project Magi that wi...

Is your hotel ready for what's coming in 2023? Major shifts are on the way and the data from TravelBoom's latest Leisure Travel Sentiment st...

Today on the Hotel Marketing Podcast your friends at TravelBoom are going to share five simple tricks you can put in place with just a littl...

TravelBoom attended the renowned Hunter Hotel Conference in Atlanta this month and uncovered several key insights that will help independent...

Is your hotel struggling to fill vacancies and generate revenue? Are you missing out on potential guests because of ineffective SEO strategi...

Today we have a pretty interesting, and pretty scary episode. OpenAI’s ChatGPT has been hitting the world by storm since it’s launch in late...

Welcome to episode 231 of the Hotel Marketing Podcast. In this short fuze edition of the podcast, we are going to go over 5 easy tests that...

In today’s episode of the Hotel Marketing Podcast, we are going to tackle building headless websites, what they are, and why they are critic...

The top email marketing trends for 2023. As an essential part of digital marketing for hotels, email marketing has the power to nurture gues...

Watch out for the ADA Ambulance Chasers! Our industry, and us specifically, have seen an uptick in hoteliers getting served civil suits for...

In this edition, on November 8th, 2022, I'm going to cover what you should DEMAND from your analytics in 2023. Not request, not ask nicely,...

Get ready ladies and gentlemen, Black Friday and Cyber Monday is here and if past years are any indication, 2022 is going to be another gang...