How would you sell Christianity today? with Rory Sutherland

Advertising guru – and the Spectator's Wiki Man – Rory Sutherland joins Damian Thompson to try and tackle the question 'how would you sell Christianity – today?' If religions have previously thrived by providing a form of social network and an 'elevated trust mechanism', perhaps there ways in which they can adapt for modern society – especially as many people appear to be turning away from conspicuous consumption and searching for meaning. In this Easter special they ponder: are religious people less likely to be alcoholics? Does driving make you a better person? And are Churches today akin to the carrier pigeon of yesteryear? Produced by Patrick Gibbons. Become a Spectator subscriber today to access this podcast without adverts. Go to spectator.co.uk/adfree to find out more. For more Spectator podcasts, go to spectator.co.uk/podcasts . Contact us: podcast@spectator.co.uk Hosted on Acast. See acast.com/privacy for more information.

You can listen to How would you sell Christianity today? with Rory Sutherland online on Radio and Podcast. Open the player on this page to stream the available audio.

How would you sell Christianity today? with Rory Sutherland is an episode from Holy Smoke by The Spectator.

This episode is 28:21 long.

This episode was published on Apr 5, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Holy Smoke when more episodes are available from the podcast feed.