Nick Gerlich

This week on Hey Amarillo , we're joined by Dr. Nick Gerlich — longtime marketing professor at West Texas A&M University, writer, and passionate chronicler of regional travel and Route 66. Nick shares his journey through academia, what it's like teaching marketing in a constantly evolving digital landscape, and how he works to keep students grounded in both fundamentals and emerging trends. We also hit the open road, talking Route 66 — its beginnings, heyday, decline, and the very real possibility of a rebirth as America's Mother Road. Smart, curious, and endlessly adventurous, Nick brings a genuine appreciation for this place and the stories that make it matter. From classrooms to highways, this conversation is all about learning, movement, and paying attention to the roads — literal and figurative — that shape us.

You can listen to Nick Gerlich online on Radio and Podcast. Open the player on this page to stream the available audio.

Nick Gerlich is an episode from Hey Amarillo by Jason Boyett.

This episode is 54:57 long.

This episode was published on Feb 9, 2026.

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