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The Innovation Strategy Most Companies Miss
Companies often build products for wealthy markets first and then try to adapt them for the rest of the world. But according to Dartmouth Tuck professor Vijay Govindarajan and MIT professor Amos Winter, designing for the...
About This Episode
The Innovation Strategy Most Companies Miss is an episode from HBR IdeaCast by Harvard Business Review. Companies often build products for wealthy markets first and then try to adapt them for the rest of the world. But according to Dartmout...
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Published Aug 11, 2026, 31:13 long, audio available.
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