NEWS: Inside Universal’s Halloween Events in Singapore & Beijing
I’m writing this week’s letter from Beijing, where I’m seeing Universal’s Halloween event for the first time, and our full review of Hallowe...
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Haunted Attraction Network
We connect the global Haunted Attraction industry through education, news, and events. Subscribe to our podcast for education and interviews with innovators in the Halloween space.
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20 of 1,020 episodesNEWS: $13.5 Billion on Halloween, & Gore Isn't Driving It
Halloween is bigger than ever! The NRF puts spending at a record $13.5 billion this year, with 74% of Americans celebrating and 49% starting...
NEWS: 31 Days Until Halloween; Enjoy Some of It
Fall is officially here, and we're only 35 days away from Halloween. By this weekend, every major theme park Halloween event in the U.S. is...
NEWS: why Halloween is becoming premium
At HHN this year, the premium tiers sold out first. Premium Scream Night, a capacity-capped evening at $399 a head, sold out on both of its...
NEWS: haunted houses are the roller coasters of fall
It's Pumpkin Spice Week, and the theme park season is nearly all open too. In this week's newsletter: every major U.S. theme park Halloween...
NEWS: Movie tickets broke records. Are haunt tickets next?
Movie tickets broke records this summer, showing that people are still paying to go out. They're choosing cheaper formats, and a haunt ticke...
NEWS: Quality vs. Quantity: Universal and Six Flags Split Halloween
Between Midsummer Scream and earnings week, this issue is dense. Disney, Six Flags, and United Parks dropped earnings, and the news is posit...
NEWS: Treatonimics - Guests Want Memorable, Not Cheap
Hershey has a name for the economy we've been describing all year: Treatonomics, "a consumer trend in which people prioritize joyful, memora...
NEWS: People Are Ready To Buy Halloween Now
Guests are ready to buy Halloween in July. That's the takeaway from Mars' annual Tricks, Treats and Trends report, which put consumer number...
NEWS: Halloween is less than 3 weeks away
The theme park industry spent years training guests that September and October were worth a visit, and it worked so well that Halloween is n...
NEWS: The K-Shaped Economy Comes for Halloween
Welcome to the circus! July 5th marks the official countdown to Halloween in the US, and the theme for 2026 is shaping up to be carnival. Ba...
NEWS: Comcast Splits as Universal Bets Big on Halloween
Halloween is having a moment, and Universal is here for it. Comcast announced it will split into two companies, with the entertainment half,...
NEWS: A Haunt Sells Memories, Not Scares
Two threads land on themes we keep circling back to: who you're selling to and what you're selling is changing. Families are one of the thre...
NEWS: What 52,000 Hires Mean For Your Haunt
Spirit Halloween announced it will hire over 52,000 seasonal associates, the largest hiring event in the company's history. Most Americans d...
NEWS: Who Is Still Spending on Attractions?
Our job is to entertain people. How they want to be entertained, though, might be changing. New data from PGAV and Integrated Insight show t...
NEWS: Why haunts Are Becoming Scream Parks
Haunts and theme parks are facing similar challenges in entertaining guests: the connective tissue between the big moments is what makes the...
NEWS: Why Haunts Are Weaving Food Into The Story
Last week I attended IAAPA Honors, and my biggest takeaway was something I saw last year: F&B as narrative. From LA Haunted Hayride's Cider...
NEWS: What Disney and Six Flags Tell Haunts About Fall
Both Disney and Six Flags posted strong earnings this week, and while haunts are a few steps removed from the major theme park operators, it...
NEWS: Trends shaping the 2026 Halloween season
It was a slow news week after the rush of Halfway to Halloween, but a few major trends are emerging that could shape this Halloween season....
NEWS: Halloween Creep hits a new record
Halloween creep is officially here. Mickey's Not-So-Scary Halloween Party returns to the Magic Kingdom on August 7th, the earliest start dat...