Why you need to join Substack with Farrah Storr

Things we talked about: The value of owning your own audience Building a brand for yourself around the work you’re doing The growing online hunger for content by real people and the forging of real connections We seem to be entering an era that Farrah calls, rather poetically, "the Time of the Writer": the world has passed the period of devouring all the content on the Internet, now we are more discerning, and only want to consume content that we genuinely enjoy The continued return of demand for long-form content The return of community: the value of hearing from and engaging with your audience Giving your best work away from free (yes!) The limitations of the stories that can be told in traditional media And related, the limitations of creating content when you're in competition for followers or clicks When you try to appeal to the masses, you bland out Farrah's tips for what works well on Substack: Niching works well. The more you niche, the more dedicated (as opposed to big) an audience you'll get Publishing twice a week tends to grow a "stickier" audience Use social media to point people to your Substack content Use your "About" page to set expectations and declare a manifesto Claim your real name, if you can Where to find Farrah: Farrah's Substack platform, " Things Worth Knowing " Farrah on Instagram (for dog pictures and Substack information) Where to find Sara: Sara on Substack Sara’s website: meandorla.co.uk Sara on Instagram: @me_and_orla Sara on Twitter: @meandorla One to one business coaching with Sara The Insta Retreat This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

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Why you need to join Substack with Farrah Storr is an episode from Hashtag Authentic - a podcast for online brands, businesses and creatives by Sara Tasker - instagram expert & creative business coach.

This episode is 45:52 long.

This episode was published on Jul 4, 2022.

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