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Jim Continenza, Kodak CEO: Reinventing a brand artwork
News & Politics

Jim Continenza, Kodak CEO: Reinventing a brand

HARDtalk by BBC

Jul 14, 202622:59News & Politics

“We were losing about $160 million a year. We burned through our cash and we had to make some changes. I don’t mean a financial restructuring. I mean transformation of the business. It’s a skill and an art. I asked, ‘Wha...

About This Episode

Jim Continenza, Kodak CEO: Reinventing a brand is an episode from HARDtalk by BBC. “We were losing about $160 million a year. We burned through our cash and we had to make some changes. I don’t mean a financial restructuring. I mean transfo...

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Episode Details

Published Jul 14, 2026, 22:59 long, audio available.