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Climb through the clutter - these are the hard facts!
Have you ever thrown an event for your brand or business and thought it was more work than it was worth? 😒 Did you put tons of time and ene...
We all know what it's like to generate ⛰️mountains of content⛰️ for our business in the hopes of engaging our audience and inspiring them to...
Utilizing email in your marketing strategy is by no means a new idea. But, when starting out, you don't always have the advantages available...
Tired of juggling between various tools to keep your Facebook and Instagram presence alive? From creating content, to scheduling posts— ther...
Feel like your content hasn't been catching eyes lately? Maybe that's because your strategy is missing one of the most engaging, memorable c...
If you're like me, you send HUNDREDS of emails a week and receive even more. Email is the #1 form of business communication yet few recogniz...
While summer comes to a close and fall rolls in 🍂 now is the PERFECT time to do a review of your social media, and in particular— your Face...
While we all spend way too much time scrolling on our phones-- it's not entirely our fault! It's not like we can easily manage our campaign...
Do your competitors advertise on Facebook? LinkedIn? Twitter? Then you're going to want to hear about the FREE tool Samantha covers this wee...
In this week's Hard Facts, we're going WAYBACK! The Wayback Machine, that is. The Wayback machine is a digital archive of websites over time...
LinkedIn might be a bit late to the party but we're happy to have them none-the-less! While Facebook made the announcement awhile ago that t...
Is Local SEO a pillar of your marketing strategy? With nearly HALF of Google searches including some type of local intent-- it better be! Bu...
Do you think it's better to guide a potential customer's experience with our product, or let them experience it on their own? An example of...
Frustrated by lack of success in your email marketing strategy? Between getting your provider to approve them and then getting your audience...
There's nothing better than getting your content in front of eyes that are in-market in your industry. One place you know you can find those...
Looking to lift your brand? Your first thoughts might be to seek out new advertising platforms or increase you budget. WRONG. There's an eas...
Testimonial videos are the most cost-effective way to not only work video into your marketing strategy, but provide your audience with socia...
Privacy isn't bad for business, despite what we might think as advertisers. DuckDuckGo, the search engine gaining in popularity, doesn't pul...
Ever check the placements report on your ad campaigns to see where your ads are showing up? If so, you may have recently noticed a new site...
Let's be honest-- we've all had to work under poor management styles before. But what if those leaders took the time to assess your personal...
Have you ever seen an ad on your Facebook and wondered, "why am I seeing this?" Well, Facebook answered this consumer inquiry with the appro...
Good marketers need to be on the lookout for new, innovative and lucrative places to put our ad dollars. It's about finding the best ROI, no...
We live in a world of instant gratification and the only way to ensure you're providing that to your customers or clients is by being availa...
Wondering how to start 2019 out on the best foot possible? Well if you've been avoiding building a video marketing strategy all year, now is...
Google is adding some additional skills and tools to Alexa's repertoire that, while appealing to the multi-tasker in all of us, could have n...
Did you know 88% of all consumers research before they purchase and more importantly— 86% are influenced by the customer reviews they read!?...
Stop sprinting to create content to stay relevant-- grow your business with WEBINARS, the content that keeps on giving! Webinars allow you t...
The time for modesty has long since passed and it's time to flaunt your expertise. Building a strong PR strategy is paramount to sales in th...
Earn More Leads With Google My Business & Facebook Offers! Once the holidays are even slightly in our sights, no matter what industry-- all...
While there are many metrics you should keep in mind when evaluating your marketing, the price of your Cost Per Lead can be a good indicatio...
You may think I've lost it for saying this.... but- STOP CHASING LEADS! Chasing leads is a waste of time & ad dollars, but there are opportu...
If you've ever stayed with a company for more than a few years, you know that sometimes after working hard and rising your way up— it's comm...
If you've ever stayed with a company for more than a few years, you know that sometimes after working hard and rising your way up— it's comm...
While criticism is often hard to hear, when it comes to our businesses or our work-- customer feedback is equivalent to GOLD! Hearing out yo...
Did you know Instagram is one of the best platforms to use when trying to get your brand discovered? 60% of users say they use Instagram whe...
When it comes to finding shoppers, Pinterest is the place to be. Promoted Pins and Rich Pins drive exponential traffic in comparison to othe...
This isn't your Grandfather's workforce anymore. 👴 It's no secret that in this day and age, it's harder than ever to retain young staff. Th...
I've got a test for you this Hard Facts Friday- make a search that your business SHOULD rank for and click through the pages of hits until y...
Google My business has just upped their Insights game, and YOU need to be taking advantage of what they're offering. Within Insights on your...
If you're like me, you can spend hours on Pinterest; researching, curating and finding inspiration for nearly anything under the sun. And wh...
Pinterest is one of the best platforms for business to be one because it's not just another social media site; it's a visual search engine!...
Pinterest is a massively undervalued asset when it comes to social media platforms to leverage. It has the capacity to drive massive amounts...
With recent Instagram updates hitting headlines, I focused on the platform on my latest few episodes of Trending Topics and received a ton o...
Instagram is one of the most popular social media platforms out there, but its lack of features available for a desktop experience has been...
Website load times exceeding just a few seconds can mean major problems for your conversion rates as online traffic moves exceedingly mobile...
Creating a content calendar is no easy feat but it's absolutely necessary to have some way to organize our content in order to syndicate it....
When it comes to bringing your brand to life, consistency is key! From the imagery and colors you use in your promotional materials to the f...
You've been making noise on social media, but it's time to get serious. You need a space that's all your own— where your audience can come t...
The National Association of Realtors came out with a report that's full name is an absolute mouthful, so we'll just call it the Generational...
Attention spans continue to shorten drastically; are you considering that when writing your ad copy? Extended text ads are nothing new, but...