Exploring Circular Tech: Rental - Modular software innovator "Bob Is Your Uncle" with Frans Biegstraaten

In this episode of HappyPorch Radio , hosts Barry O’Kane and Jo Weston talk with Frans Biegstraaten, co-founder of BIYU, a modular rental, subscription and PAAS platform helping businesses build circular systems that scale. BIYU started as a consumer rental service in Amsterdam, offering same-day delivery on everything from drills to electric bikes. When the business had to pivot, Frans and his team transformed their operational know-how and internal software into a SaaS product that now supports circular businesses across Europe. ✨ In this episode we learn about: • The journey from consumer rental startup to multi-tenant SaaS provider • How BIYU’s tech manages repair, refurbishment, and reverse logistics. • Why integrating circular systems with existing tech like Shopify and Firmhouse matters. • The challenges and rewards of building circular tech through experimentation. • How BIYU enables brands to pilot circular models before full adoption. 📌 Mentioned in this episode: BIYU – Shopify - Firmhouse - 👤 About our guest: Frans Biegstraaten is co-founder of BIYU, a circular technology company based in the Netherlands. BIYU helps rental and Product-as-a-Service companies manage everything from asset tracking to refurbishment using its modular SaaS platform. Frans Biegstraaten on LinkedIn: 🌍 About HappyPorch HappyPorch is a purpose-driven software engineering consultancy focused on the circular economy. Learn more: 💌

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Exploring Circular Tech: Rental - Modular software innovator "Bob Is Your Uncle" with Frans Biegstraaten is an episode from Happy Porch Radio by Barry O'Kane.

This episode is 38:26 long.

This episode was published on Oct 9, 2025.

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