Exploring Circular Tech: Rental - From tech to starting a fashion rental with Büsra Zanner

What if attending a wedding, gala, or an important event didn’t mean buying something new, but instead allowed you to rent a designer-quality outfit? In this episode of HappyPorch Radio we are joined by Büsra Zanner, the founder of Wearr. Wearr is a German-based startup reinventing circular fashion rental for special occasions. Büsra shares how her tech background shaped Wearr’s customer-first approach, from prioritising flawless event delivery to building a data-driven platform that keeps garments in circulation longer. With a focus on convenience, automation, and strong partnerships, Wearr is proving how circular models can delight customers, extend product lifecycles, and shift mindsets away from ownership toward access. ✨ In this episode: Büsra explains why customer experience must come first in rental - even before sustainability. We learn about the emotional side of circular fashion: garments creating new stories through multiple lives. Büsra talks about building a tech stack for rental that uses data to optimise sourcing, curation, and customer experience. We touch on the challenges and opportunities of sourcing: buying retail, partnering with private lenders and working with designers and retailers. We learn why focus and clarity matter for early-stage circular startups. Büsra highlights the importance of picking the right partnerships - and knowing when to say no. We find out how Wearr achieves a 100 NPS by prioritising reliability and delight. 📌 Mentioned in this episode: Wearr - 👤 About our guest: Büsra Zanner is the Founder & CEO of Wearr, a fashion tech startup out of Munich making wardrobe sharing effortless and premium. After 5+ years in B2B SaaS at Celonis, leading global solution engineering teams, she made the shift into fashion to build a more circular future. Learn more at: 🌍 About HappyPorch HappyPorch is a purpose-driven software engineering consultancy focused on the circular economy. Learn more: 💌

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Exploring Circular Tech: Rental - From tech to starting a fashion rental with Büsra Zanner is an episode from Happy Porch Radio by Barry O'Kane.

This episode is 33:49 long.

This episode was published on Oct 2, 2025.

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