From Near Collapse to Cultural Icon: Leadership Lessons from Harley-Davidson with Ken Schmidt

Important Update for Our Listeners As we embark on new mergers and exciting opportunities, we're making some adjustments to our podcast schedule. Starting in November 2024, we'll be publishing new episodes once a month. We appreciate your understanding as we navigate these changes, and we're committed to bringing you even more engaging content in the future. We'll keep you updated on all the developments, and our intros will soon reflect these exciting new directions. Thank you for your continued support and patience! *** What turns customers into lifelong advocates, and makes a brand not just survive but thrive? Today's episode takes you inside one of the most iconic corporate turnarounds in history, with someone who helped make it happen. We're joined by Ken Schmidt, a communications strategist who steered Harley-Davidson from near collapse to cultural legend. In this conversation, we explore what it means to lead with authenticity, build people-first cultures, and make a lasting impact in a way that truly resonates. If you've ever wondered how branding, leadership, and happiness intersect—this one's for you. More information about Ken here. *** Does your workplace feel stuck in a rut? Are silos and outdated leadership styles stifling creativity and collaboration? At Management 3.0, we understand these frustrations. That's why we offer tailor-made training programs designed not just to enhance skills but to transform entire organizational mindsets. With our expert guidance, envision a workplace where barriers are broken down and everyone is empowered to contribute their best and leadership not only manages but motivates and inspires. Ready to create a thriving workplace culture? Visit our website at Management30.com and see how we can help your organization build a happier, more productive workplace. *** Find 'Happiness at Work' episode transcripts and search our entire catalog of episodes here .

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From Near Collapse to Cultural Icon: Leadership Lessons from Harley-Davidson with Ken Schmidt is an episode from Happiness at Work by Management 3.0.

This episode is 50:50 long.

This episode was published on May 30, 2025.

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