HAM Episode 67 - Branding Yourself with Eric Feng

Seibo gets together with Eric Feng, brought together by fellow guest Gavin Masumiya. Coming from Singapore, Eric brings the heat where he discusses: personal and brand identity, how to inspire others and create an audience, and the importance of public perception. Starting off, Eric discusses the steps about how to bring others into the fold and become invested into you as a person, and in turn, your brand. Eric identifies three important steps: Knowing, Liking, and Respecting. Where if these three steps are met creates the catalyst for audiences to become invested in your branding to create long term business ventures. The KLR framework was initially created because of Eric's personal experiences with public speaking and after much introspection, Eric identified the importance of public perception, where those with the highest social value had more margin for error compared to more qualified, but less known figures when it came to providing information. Moving on, Seibo asks the important question about how one would identify what motivates us and how this can have an impact on promoting your business - The best method Eric discovered was the need to find an objective third party to observe and critique you as a person to enable you to identify where your strengths and talents lie. Once this has been identified, the individual can progress to further stages to develop an improved business model such as: identifying your target audience, how to convert interest into leads, and clearly defining what product or image you are selling them. Lastly, Eric stresses the importance of finding mentors to springboard your success. However, Eric reminds the listeners to not be an askhole, where we are stuck analysing our mentor's advice without walking the walk and taking action. In doing so you are able to create a better relationship with mentors and progress at a quicker rate. This fast paced episode unfortunately concludes early due to time scheduling, but is nonetheless packed with information. For more gems Eric can be found at @ericgoesglobal Eric is sharing his social media secrets to get more clients on social media without paying for ads or creating any content! I've actually attended his previous webinar and gotten results from it!

You can listen to HAM Episode 67 - Branding Yourself with Eric Feng online on Radio and Podcast. Open the player on this page to stream the available audio.

HAM Episode 67 - Branding Yourself with Eric Feng is an episode from HAM Podcast - Happy Asian Males Discussing Sex, Philosophy, and Health by Brandon Chien.

This episode is 35:42 long.

This episode was published on Mar 31, 2020.

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