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No fluff. No nonesense. Strictly straight talk on Social Media, Digital Marketing, and Life. Helping business leaders make sense and capitalize on this digital age with valuable insights, ti...
In this episode I talk about the 4 things that most social media marketing plans are missing. So, is this you? Youâve got your plan and yo...
You've started doing regular Facebook Live times...Great! Now ensure that you maximize your Facebook Live videos with these key tactics to g...
Welcome to the Halftime Mike Podcast with Mike Gingerich. This episode is all about Stories, Instagram Stories and Facebook Stories, and how...
As a small business owner, you likely feel you should be doing more online and implementing more digital marketing opportunities. Having a d...
Interested in Instagram growth hacks for your business marketing? I've got 7 that I think many are missing! Instagram has become a powerful...
What are keys to online marketing funnels and ROI (return on investment) growth? That's what every marketer wants to know, right? Full blog...
Simple videos can be powerful for lead generation. Videos of any type, even low cost videos for lead generation, can be a scary thought for...
In this podcast episode I dive into the strategy and the specific tactics businesses and organizations need for success in social media lead...
In this episode of Live with Mike! I dive into an area that is sorely needed and often not setup well. I talk about, "What Metrics Matter? D...
2019 is around the corner and itâs time to review and be sure you are implementing the top SEO & digital marketing tips for your website!...
Special unique episode here with the book launch podcast of Making the Miles Count! I'm excited to announce and discuss the release of my ne...
Email marketing is still a highly valuable and relevant digital marketing tool in this day and age of social media! Why is email marketing v...
Recently I visited Hershey's Chocolate World in Hershey, PA, and I came away with appreciation and a number of valuable take-aways on how Ch...
It's time to view YouTube and Pinterest as SEO Tools and not just as social networks! What do I mean and how do you make this happen? In thi...
Are you wanting to know how Instagram's Algorithm really works and how you can know what posts you share for your business really matter? In...
GDPR and your business... What is GDPR? The General Data Protection Regulation (GDPR) is a new set of regulations developed by the European...
Are you getting the most out of your blog content? How about I give you 5 ways to reuse blog content to the max?!? You spend hours on each p...
Have you been to New York City? Have you toured Times Square and Central Park? How about RUNNING through New York City? I did recently, and...
The topics covered in this week's podcast are recent social media updates. Social media platforms change all the time, as well as test new f...
Digital Marketing in 2018, what matters now? It's an important question! Social Media marketing and digital marketing always evolve and shif...
I dive into two key questions that came my way in the past week. First, was a call from a lady saying, "I was told I need to use Instagram f...
Instagram announced the launch of two new features in the app related to Stories. I cover what Instagram Archiving is as well as the related...
As noted last episode, attracting the right audience is critically important for businesses to maximize the use of social media for growing...
Attracting the right audience is critically important for businesses to maximize the use of social media for growing leads online. It's also...
It's a fact, you need a game plan for your online marketing! Too many businesses are operating "silos" on the web without any real cohesive...
Facebook is the #1 most used social media network across North America, Europe, Australia, and South America. It's a key place where people...
Facebook is the top social media network for a reason and there are 5 key Facebook marketing mistakes that marketers need to avoid today on...
What is a Sales Funnel, and how do I use one online to accomplish growing leads from my website? If you are asking questions about online sa...
Facebook and social media updates happen at a ever-increasing pace! It's hard to keep up online with what matters and what's changed for mar...
Having a lead capture plan for your website to grow your email list is critical. Using a ebook as a tool is a good method for offering somet...
Being found by a local internet user doing a search for a local business need requires local SEO marketing tactics. It's a unique arena that...
Keyword research tools for website SEO. What are they and what is it? Why does it matter? And...how can you do it? Thatâs the key topic in...
Is your website performing well and have you done a website best practice review lately? The ultimate goal of an inbound marketing campaign...
Website SEO Grader and keyword tools help you get a picture of how your site is performing, and better yet, how to help improve your site! W...
Facebook Marketing offers great opportunities for reaching your ideal audience. One reason to use it is to grow your email list. In this pod...
A leadership devotional what? My leadership devotional is a 30 day guide that you read daily. Basically, there is a short topic each day abo...
Facebook, Instagram, Live Video, and Customer Care were highlighted topics at the recent Social Media Marketing World annual conference that...
It's all about growing website leads in the online world! Traffic on a site needs to have a conversion percentage...a certain percent that m...
Getting your email marketing content setup is not the end of your work. Ensuring that the greatest potential possible OPEN the email is crit...
Beyond the need to know what it is, online marketers need to be using a call to action regularly and effectively on their websites! It's oft...
How can your business have online marketing success? What does it take? What are the key online marketing foundations? These are questions I...
It's a mobile world and Facebook Instant Articles and Google AMP help you up your game! If you aren't making use of Facebook's Instant Artic...
Video matters in social media today big time! If you aren't making use of video in your efforts to get more traffic to your website and to g...
2017 is just around the corner and it's critical you have a plan for your web and social media marketing. Things change fast online and what...
Social lead generation is all about growing leads using social media. Typically, the first networks to come to mind for use related to this...
It's time for an update podcast to talk about what's new in Facebook and Social Media Marketing for lead generation. If you've spent time wi...
Add value. Be uncommon. Decent terms, but what do they mean? How can someone add value, be uncommon, and from these have longterm business s...
Social Media works! Are you using social media lead generation well for your business? It's more than just posting funny photos or repeatedl...
Is your 2017 Digital Marketing Planning underway? 2017 is around the corner and very soon it will be time to plan budgets and strategy for t...
Conversion keys help you sell. When you've done all the steps in the funnel, it's time to ask for the purchase. There are a number of keys t...