How to Eliminate Customer Bargaining and Write Bulletproof Proposals
Paul Jamison sits down with Asher from Messer Lawn Care Services to reveal proven, psychological quoting strategies—like eliminating itemize...
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Green Industry Podcast
Welcome to the Green Industry Podcast . This show is all about helping lawn care and landscape professionals take their businesses to the next level. Join us as we chat with Green Industry l...
Episodes
20 of 1,709 episodesStop Leaving Money on the Table: Quoting Masterclass (Part 2)
In Part 2 of our 3-part series, Paul Jamison continues his conversation with Asher from Messer Lawn Care Services to uncover the next level...
Learning to Charge What You Are Worth
Asher grew Messer Lawn Care from a wheelbarrow start at age 12 to a business serving about 50 to 65 clients by age 16. I speak with him abou...
I Explain the Top 20 Financial Terms Every Lawn Care Business Needs
Takeaways: I track all revenue to the penny by routing every payment into a dedicated revenue account. We increase net profit by raising rev...
Stop Neglecting Your Health: A Wake-Up Call
In this episode of the Green Industry Podcast, Paul Jamison opens up about his recent health journey, overcoming a frustrating groin injury,...
Master Your Schedule: Making the Most of Your Time in Louisville
Paul Jamison breaks down his personal itinerary for the 2026 Equip Exposition, sharing his strategies for navigating the pre-show LCR Summit...
Where Is Your Money Going? How to Read a P&L Statement
Paul Jamison breaks down the profit and loss statement so simply that anyone can understand it, revealing the top ten expenses in a lawn car...
Counting Down to Equip Expo 2026! (Everything You Need to Know)
The Super Bowl of the Green Industry is right around the corner! In this episode of the Green Industry Podcast, Paul Jamison is joined by sp...
Stop Ignoring Your Debt! How to Start Your Snowball Today
Paul Jamison shares the deeply personal story of how he found himself $40,000 in debt right out of college, detailing the exact "scorched ea...
The 7 Levels of AI: How to Automate Your Lawn Care Business
AI expert Justin Brooke breaks down the "seven levels of AI," offering practical, easy-to-understand strategies for small business owners to...
How to Get More Clients for Your Lawn Care Business Using AI and SEO
Footbridge Media - Learn more about Footbridge Media Paul Jamison sits down with Chris Lonergan from Footbridge Media to reveal how to futur...
Surviving the School of Hard Knocks in the Landscaping Industry
(Part 2) Paul shares his most painful "School of Hard Knocks" business lessons for Caleb Auman's scary stories series, recounting everything...
Cheap Clients: My Biggest Lawn Care Mistakes
Special guest Caleb Auman joins the show as Paul shares a few painful "School of Hard Knocks" stories from his early days, detailing how che...
Investing 101: A Simple Guide to What Appreciates vs. What Depreciates
This episode breaks down the fundamental difference between appreciating assets, like real estate, that grow in value over time and deprecia...
The Two Bank Accounts That Will Change Your Financial Life
Paul Jamison breaks down a life-changing financial principle from marketing legend Dan Kennedy on how establishing dedicated "wealth" and "g...
What Really Happens at the LCR Summit in Louisville?
Paul answers the top five most frequently asked questions about the LCR Summit in Louisville, Kentucky, explaining how this intimate busines...
The Top 5 Most Frequently Asked Questions About the Equip Expo
Paul answers the top five most frequently asked questions about attending the Equip Expo in Louisville, Kentucky, sharing practical advice o...
Avoid Disater: Why Your Lawn Care Business Needs a Financial Plan
Paul Jamison shares his top strategies for creating a robust financial plan for your lawn care business, emphasizing the critical importance...
Stop Being Invisible: 3 Places You Must Promote Your Business
Paul Jamison outlines the three non-negotiable digital platforms—a dedicated Facebook page, a professional website, and an optimized Google...
How to Identify Your Purpose in Business
Join us as the Lawn Care Millionaire Jonathan Pototschnik and Mark Bradley share their secrets to scaling, hiring, and avoiding burnout, exp...