EP308. The woman who invented the modern beauty industry (and you've never heard her name)

The modern beauty industry didn't just happen – it was carefully designed. In this episode of Green Beauty Conversations , Formula Botanica CEO Lorraine Dallmeier tells the remarkable story of Helena Rubinstein, the woman who helped invent the beauty industry as we know it today, yet whose name most people no longer recognise. From lab coats and clinical imagery to the idea that beauty needs to look scientific to be trusted, this episode reveals how one brilliant marketer reshaped the way we buy, sell and think about beauty. Tune in now! Free Resources Free formulation course | Green Beauty Conversations Podcast | Blog | YouTube Socials: Formula Botanica on Instagram | Lorraine Dallmeier on Instagram

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EP308. The woman who invented the modern beauty industry (and you've never heard her name) is an episode from Green Beauty Conversations by Formula Botanica | Organic & Natural Skincare | Cosmetic Formulation | Indie Beauty Business by Formula Botanica.

This episode is 13:36 long.

This episode was published on Mar 12, 2026.

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