Sports & Recreation

Episode 53: David Placek of Lexicon Branding

Grassroots Motorsports and Classic Motorsports podcast by J.G. Pasterjak

Feb 10, 201647:28Sports & Recreation

How did your favorite car get its name? We talk about the secrets of naming cars—and almost every other product in the world—with David Placek of Lexicon Branding. Lexicon is the agency behind such iconic names as the Su...

About This Episode

Episode 53: David Placek of Lexicon Branding is an episode from Grassroots Motorsports and Classic Motorsports podcast by J.G. Pasterjak. How did your favorite car get its name? We talk about the secrets of naming cars—and almost every othe...

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Published Feb 10, 2016, 47:28 long, audio available.

Episode 53: David Placek of Lexicon Branding

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