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Ken Schmidt: How Harley-Davidson Transformed from Commodity to Lifestyle Brand artwork
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Ken Schmidt: How Harley-Davidson Transformed from Commodity to Lifestyle Brand

Go Pro With Eric Worre by Eric Worre

Apr 21, 202501:39:28Business

In this episode of The Excellence Project, Eric Worre sits down with Ken Schmidt, the former Director of Communications at Harley-Davidson who played a pivotal role in one of the most celebrated brand turnarounds in busi...