Rachael Wilde Founder of Bouf Haircare

In episode 145 of the Glow Journal podcast, host Gemma Dimond talks once again to Rachael Wilde- the founder of both Bouf Haircare and tbh Skincare. Rach has been on the show before, back in April 2022, to talk about tbh, but this is the first time a founder has joined me for a second time to talk about an entirely new brand. I wanted to talk predominantly about Bouf today, so if you do want to hear about the tbh launch and Rach’s story as a founder, you can find that episode back in season 4. That said, we did have over three years of tbh catch up to do and, in Rach’s words, the last 3 years have really been where everything has happened- the brand launched into over 400 Priceline stores in March 2023 and Coles later that year, merged with Boost Lab the following month to create parent company York St Brands, and rebranded earlier this year ahead of global expansion. Bouf, Rachael’s newest venture and the third brand within the York St stable, was developed in a similar manner to tbh- Rachael was presented with patented hair growth tech called the FGF5 protein, she looked at the clinical, tried it herself over several months, and upon seeing results, decided to take that tech to market in the form of a shampoo, conditioner, leave in treatment, hair growth tonic and a digestible hair growth supplement. In this conversation, Rachael shares the reason behind that now infamous Bouf launch campaign that saw brand ambassador Indy Clinton wearing a wig, the detail behind 2023’s York St Brands merger and tbh skincare’s subsequent growth, and how she and her team survived an internet hate campaign that, quite literally, captured the attention of the world. Read more at glowjournal.com Follow Bouf on Instagram @boufhaircare Stay up to date with Gemma on Instagram at @gemdimond and @glow.journal , or get in touch at hello@gemkwatts.com Hosted on Acast. See acast.com/privacy for more information.

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Rachael Wilde Founder of Bouf Haircare is an episode from Glow Journal by Gemma Dimond .

This episode is 57:47 long.

This episode was published on Aug 26, 2025.

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