AI Dialogues: exploring the significance of training AI models
It's AI bingo at the moment! Everyone's talking about it - but did you know that the quality and quantity of training datasets are crucial t...
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Globally Speaking Radio
Globally Speaking is a program for, from, and about language, translation and localization professionals. And how we help global companies achieve their goals in international markets.
Episodes
20 of 142 episodesThe journey from translator to launching a language services provider. An insider’s view.
In this second Globally Speaking Podcast, dedicated to the localization supply chain, follow Rosario de Zayas Rueda's fascinating journey as...
Over delivering at localization for Under Armour
How can a company set up a localization program from scratch? What are the important criteria to consider, and what are the challenges? Is t...
Unlocking the grid: the fascinating story of what3words' unique localization journey
‘Hurt. Soap. Blows.’ In case you are wondering, we haven't gone crazy, these are just the three words what3words uses to describe our locati...
AI Dialogues: humans vs. LLMs’ language learning
It’s completely natural for humans to attribute human characteristics to generative AI systems that seem to behave like us. And since langua...
Localization lead on Google's International Growth Team
When it launched 25 years ago, coffee brand Tim Hortons did better than competitors in Quebec because it localized most of its content to ma...
Qualtrics - how to introduce empathy to your customer experience
You’d be forgiven for thinking that brands with a physical presence will always be trusted more than companies that only offer an online sto...
Product localization in China: pitfalls and exciting trends
A third of the world's websites are in English. And yet only 5% of Internet users speak English as their mother tongue. How can you, as a bu...
How can cultural savvy (or the lack of it) make or break a global campaign?
In France, the Big Mac, McDonald's favourite burger, has the same name as in English and doesn't have a translation. In Hong Kong, it has be...
Language. The secret behind IKEA's success
How does a well known household brand ensure that it consistently projects a strong brand image on the global stage? You might think you nee...
In Understanding We Trust
Youre not alone if you take pride in your culture. But do you feel that brands understand your culture, context and deeply personal preferen...
We’re humans. We want to connect.
Its human nature to want to connect with family, friends and colleagues. This sentiment appears to extend to brands: 64% of consumers want b...
Culture and context. Never overlook the basics.
Your international explanation plans are ready. You’ve identified your target markets. Your team is ready to start engaging with customers....
Understanding you, understanding me. How brands can unlock global understanding
Today’s fast-moving, hyper-connected world means that customers demand relevant content, meaningful communication, accurate information, ins...
What is cosmolocalization and how does it impact the metaverse
In this episode of Globally Speaking, Andrew Thomas connects with Vangelis Lympouridis, a specialist in Innovation by Design, Design Thinkin...
Rethink your globalization data strategy with VMware
In this episode of Globally Speaking, Monica Merel connects with Erji Wang, a Senior Globalization Program Manager who is an expert in lever...
The Story Behind the Globalization Strategy Playbook
In this episode of Globally Speaking, Robert Jelenic connects with Francesca Di Marco, a veteran in the localization industry who currently...
Is Language Operations the Future of Localization
In this episode of Globally Speaking, Monica Merel connects with Stefan Huyghe, a localization VP and trailblazer in the industry. In this c...
Masterclass in SEO localization with TranslaStars
In this episode of Globally Speaking, Esther Ashmore connects with Alfonso González Bartolessis, the founder of TranslaStars. Alfonso create...
Realities of Implementing Continuous Localization at Dell
In this episode of Globally Speaking, Andrew Thomas hosts a conversation between two peers from Dell, Scott Cahoon and Fernando Caro. Scott...