Ep#104: Music PR Made Simple: DIY Strategies for Independent Artists with Rachel White

Send us Fan Mail If you’ve ever felt overwhelmed by music PR, you’re not alone! In this episode of Girls Twiddling Knobs , Isobel chats with Rachel White, music PR expert and founder of BRIC and House of DIY, to break down the real, actionable steps independent artists can take to promote their music effectively—without the stress. 🌟 Inside You’ll Learn: ✔️ What PR actually is and why it’s different from advertising ✔️ The biggest mistakes DIY artists make when pitching their music ✔️ A step-by-step guide to building your own music PR campaign ✔️ How to research the right blogs, playlists, and press outlets for your genre ✔️ The art of writing a pitch that gets noticed (and when to follow up!) ✔️ Why consistency is the secret to PR success—even if you don’t get immediate results Rachel’s insights, practical advice, and no-nonsense approach make this a must-listen for any independent artist looking to cut through the noise and get their music heard. 🎧 Hit play now and take control of your PR! 🎵 LINKS MENTIONED IN THIS EPISODE 📌 Brick London >> 📌 House of DIY >> 📌 Rachel’s FREE PR resources for DIY artists >> 📌 Connect with Rachel on Instagram >> --------------------------------------------------- Girls Twiddling Knobs has ended, but you can stay connected to Isobel's artistic work here. Girls Twiddling Knobs was hosted by Isobel Anderson and produced by Isobel Anderson and Jade Bailey from Nov 2020-Jan 2026 and will remain live on all major podcast platforms throughout 2026. We are grateful to the British Library who have archived the podcast in their Sound and Vision Collection. Learn more about the Girls Twiddling Knobs legacy here . Watch this episode on YouTube Explore more episodes here . Listen on Spotify .

You can listen to Ep#104: Music PR Made Simple: DIY Strategies for Independent Artists with Rachel White online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep#104: Music PR Made Simple: DIY Strategies for Independent Artists with Rachel White is an episode from Girls Twiddling Knobs by The Female DIY Musician.

This episode is 64:08 long.

This episode was published on Mar 12, 2025.

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