596: Building Bridges Between Brands and Creators: The Story of Sheer

Sami revisits his time on a recent project for Sheer as he talks with it’s CTO and founder Mads Ulrik Svendsen about the ever evolving and creative world of influencers. Mads talks about the story of Sheer , how they’re helping influencers maximise their potential and creativity, where they expect to see change in the industry over the coming years, the desire for authenticity in a world of AI content, and Sami is determined to discover just what it would take to become an influencer in 2025. — If you want to get in touch with Mads about anything you’ve heard on todays show you can connect with him through LinkedIn or directly via email - mads@sheer.dk Your host for this episode has been Sami Birnbaum. Sami can be found through his website or via LinkedIn . If you would like to support the show, head over to our GitHub page , or check out our website . Got a question or comment about the show? Why not write to our hosts: hosts@giantrobots.fm This has been a thoughtbot podcast. Stay up to date by following us on social media - LinkedIn - Mastodon - YouTube - Bluesky © 2025 thoughtbot, inc.

You can listen to 596: Building Bridges Between Brands and Creators: The Story of Sheer online on Radio and Podcast. Open the player on this page to stream the available audio.

596: Building Bridges Between Brands and Creators: The Story of Sheer is an episode from Giant Robots Smashing Into Other Giant Robots by thoughtbot.

This episode is 42:45 long.

This episode was published on Nov 13, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Giant Robots Smashing Into Other Giant Robots when more episodes are available from the podcast feed.