#24 David Sandström: Creating a Brand that People Talk About

Tune in to hear from the CMO at the global fin-tech unicorn, Klarna. He is the man behind the Snoop Dog branding and essentially making marketing a bank fun (it's possible, trust us). David shares some insightful trends and emphasizes that leaders should look to incorporate marketing influencers, whether celebrity or social media, to maximize attention, create trust and relatability. Hosted on Acast. See acast.com/privacy for more information.

You can listen to #24 David Sandström: Creating a Brand that People Talk About online on Radio and Podcast. Open the player on this page to stream the available audio.

#24 David Sandström: Creating a Brand that People Talk About is an episode from Future Forecast with Isabelle Ringnes by Oslo Business Forum.

This episode is 29:06 long.

This episode was published on Sep 19, 2019.

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