How Trey Lewellen Made $100M in E-Commerce Without Buying Inventory First - CFR #809

What if you could sell a product before you ever bought it? Trey Lewellen has done over $100 million in e-commerce sales. He's been using ClickFunnels longer than almost anyone. And when Russell Brunson needs an e-commerce sounding board, Trey is his first call. But before the warehouses and the team, Trey proved you could test products without owning them. That method is still how he validates every product today. His breakthrough? 100 flashlights gathering dust in a closet. He listed them at $12 on a funnel, buying them for $5 on Amazon. They sold. He kept raising the price: $25, $35, $45, then $56. At $56, while Amazon sold the same flashlight for $5, he moved over 500,000 units in two and a half months. He used Amazon as his warehouse, only buying inventory after customers paid him. If the funnel flopped, he'd lose nothing. That's still his method. Test first. Invest second. Never marry a product until you know people will buy it. In this episode, Trey breaks down: How he sold 500,000 flashlights at $56 each (while they cost $5 on Amazon) The one phone call that doubled his conversions overnight by adding a single word to his headline His Amazon arbitrage testing method and why he never buys inventory before he has sales Why 98% of Shopify traffic leaves without buying and how funnels flip that conversion rate The two-step opt-in system that captures leads even when people don't purchase Why he calls people who don't buy (and how those calls give him better copy than any AI) The belly button ring guy who went from 50,000 SKUs to one product and scaled faster than ever Why most e-commerce owners focus on ads, products, and niches but never question if their store is the problem This episode is for anyone who's been waiting for the "right time" to start selling online. Trey's testing method proves you don't need inventory or a perfect plan before you make your first sale. You just need proof people will buy. Ready to build your funnel? Get 3 months of the ClickFunnels Scale plan for just $99: ⭐ If you want to network, connect with future JV partners, find your next business partner, or just be surrounded by the sharpest entrepreneurs in the world… there's no better room than this one. Secure your seat now and join us LIVE at FHL Encore: The A.I. Era:

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How Trey Lewellen Made $100M in E-Commerce Without Buying Inventory First - CFR #809 is an episode from FunnelHacker Radio by Dave Woodward.

This episode is 01:11:47 long.

This episode was published on May 7, 2026.

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