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The Italian football club will pay some €340m over four seasons for Cristiano Ronaldo, gambling that he will lure fans and deals with sponsors and kitmakers, says Murad Ahmed. But it is a risky strategy. Can it pay off?...
Ronaldo: Juventus bets big on the Portuguese striker is an episode from FT Big Read by Financial Times. The Italian football club will pay some €340m over four seasons for Cristiano Ronaldo, gambling that he will lure fans and deals with sp...
This episode belongs to FT Big Read.
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Published Sep 18, 2018, 13:52 long, audio available.
The Italian football club will pay some €340m over four seasons for Cristiano Ronaldo, gambling that he will lure fans and deals with sponsors and kitmakers, says Murad Ahmed. But it is a risky strategy. Can it pay off? Hosted on Acast. See acast.com/privacy for more information.
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Ronaldo: Juventus bets big on the Portuguese striker is an episode from FT Big Read by Financial Times.
This episode is 13:52 long.
This episode was published on Sep 18, 2018.
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You can listen to Ronaldo: Juventus bets big on the Portuguese striker on this page when the episode audio is available from the podcast feed.
Ronaldo: Juventus bets big on the Portuguese striker is from FT Big Read by Financial Times.
Published Sep 18, 2018 and 13:52 long