Soil Punk: with Krista Schultz

Krista Schultz is a Multidisciplinary Leader, Holistic Innovator, and the Creative Director at Tractor Beverage Co. Tractor, a client of ours, is the first and only Certified Organic and non-GMO full-line beverage in the foodservice industry. They are now expanding into retail. Tractor is committed to sustainability, tracking the environmental benefits of its organic sourcing and partnering with restaurants like Chipotle to support farming initiatives. We had a great conversation with Krista; she shared her journey from owning a gym to becoming a Creative Director and told us about the cool initiatives Tractor is taking to support farmers.

You can listen to Soil Punk: with Krista Schultz online on Radio and Podcast. Open the player on this page to stream the available audio.

Soil Punk: with Krista Schultz is an episode from Front and Center by CENTER.

This episode is 57:06 long.

This episode was published on Feb 18, 2026.

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