How Brands Go From New to Everywhere, with Shana Honeyman of The Honeyman Agency

Ever wonder how celebrities are always wearing the newest, coolest brands — sometimes before you’ve even heard of them? In this episode of Let’s Get Dressed, I sit down with fashion PR and showroom powerhouse Shayna Honeyman, the founder of The Honeyman Agency, whose work has helped place brands on everyone from Hailey Bieber to Taylor Swift and Jane Fonda. Shayna represents some of the buzziest names in fashion right now — including Nour Hammour, Toteme, JUDE, Magda Butrym, Christopher Esber, and more — and has been at the center of how fashion visibility actually works today. We chat about how fashion’s gatekeepers have changed, why traditional institutions like Barneys and Fred Segal faded, and how modern showrooms became the new filters of taste, access, and celebrity placement. She also shares the brand she has her eyes on, why she says no to some brands, and why authenticity always wins. Get 20% an annual membership of our newsletter, Let's Get Dressed, here Love the show?

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How Brands Go From New to Everywhere, with Shana Honeyman of The Honeyman Agency is an episode from Friend of a Friend by Liv Perez.

This episode is 35:03 long.

This episode was published on Feb 2, 2026.

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