What role does commitment play in friendship? The "Rusbult Investment Model" might explain why your close friendships don't last

Is "commitment" a concept that only applies to romantic relationships? What role does it play in friendships when these are completely elective relationships unbound with contract and formal obligations? In this episode of the Friend Forward podcast, host and women's friendship expert Danielle Bayard Jackson explores what it looks like to "promise before the preview." Want more? Members of "Office Hours" (our digital community) will enjoy access to the bonus: an extended discussion, including: an extra video explaining the difference in the types of investments you can make in friendship a "close read" of an article that explains the formula for satisfaction bonus reflection questions and connection questions to inspire conversation with friends about friendship commitment WANT TO BE FEATURED ON THE SHOW? Send your questions, hot takes, or personal friendship stories via Instagram @friendforward (go the to direct messages, hold the microphone icon down and proceed with your voice note) or send a video/ voice note to us via email at hello@betterfemalefriendships.com. BRING THIS CONVERSATION TO YOUR ORGANIZATION If you're looking for a customized, research-driven experience with a balance of education and humor, book Danielle Bayard Jackson to speak at your upcoming event. To make it happen, contact us at info@tellpublicrelations.com and inquire today.

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What role does commitment play in friendship? The "Rusbult Investment Model" might explain why your close friendships don't last is an episode from Friend Forward by Danielle Bayard Jackson -- Female Friendship Expert.

This episode is 22:09 long.

This episode was published on Mar 5, 2026.

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