Brands in progress: Has Purpose served its purpose?

The flood of ‘purpose-led marketing’ has seen it lose its meaning, and businesses wade into issues beyond their remit - neglecting their real ethical responsibilities. So what now for purpose? Joining Manifest's Chief Design Officer, Martin Farrar-Smith are Copywriter & Author Nick Asbury whose latest book, The Road to Hell argues that purposeful business results in bad marketing; Gemma Ballinger, Managing Director of Studio Output who build brands and digital experiences full of character, difference and purpose; and from Manifest, we have Creative Director Daisy Phillips and Founder & CEO Alex Myers who believe purpose-led marketing is over and are on a mission to inspire an era of ‘progress-driven marketing’.

You can listen to Brands in progress: Has Purpose served its purpose? online on Radio and Podcast. Open the player on this page to stream the available audio.

Brands in progress: Has Purpose served its purpose? is an episode from Fresh Meet by Manifest.

This episode is 01:24:08 long.

This episode was published on Dec 5, 2024.

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