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WeekendBookClub 7: 'The Choice Factory' by Richard Shotton
The Choice Factory is one of those rare books that covers how brands can leverage behavioural science. Each insight in the book is backed by lots of research and real world examples from across the industries. This one i...
About This Episode
WeekendBookClub 7: 'The Choice Factory' by Richard Shotton is an episode from FreeFlowing With Gurudev by Gurudev Prasad. The Choice Factory is one of those rare books that covers how brands can leverage behavioural science. Each insight in...
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This episode belongs to FreeFlowing With Gurudev.
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Episode Details
Published Nov 19, 2021, 7:57 long, audio available.
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