
672: From Broke College Student to $20M Brand in 10,000 Stores ESW Beauty
Jun 11, 2026 - 40:07
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I still remember the day I launched Foundr. After all that work, all that effort — I made $5.50. And when I told someone close to me, they laughed. I was embarrassed, jaded, and genuinely questioning whether any of it wa...
665: (Solo) Why Waiting Until You Feel Ready Is the Biggest Mistake You Can Make is an episode from Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate StartUp Podcast For Business by Nathan Chan. I...
This episode belongs to Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate StartUp Podcast For Business.
Use the player on this page to stream the episode online.
Published May 25, 2026, 7:47 long, audio available.
I still remember the day I launched Foundr. After all that work, all that effort — I made $5.50. And when I told someone close to me, they laughed. I was embarrassed, jaded, and genuinely questioning whether any of it was worth it. Here's the truth: that feeling never fully goes away. It just shows up in different forms. And if you're avoiding it, you're avoiding the exact things that grow your business. In this episode, I share why embarrassment isn't a sign you're doing something wrong — it's a sign you're doing something that matters — and walk through the real stories, including one of our Foundr Plus members who went from terrified of founder-led content to selling out her brand in days. Here's what you'll take away: Why visibility isn't about confidence or personality — it's about reps, and what happens when you commit to showing up before you feel ready How Foundr Plus member Donna launched Journey, put herself out there, got a shoutout from Brittany Saunders, and sold out in days The pattern every successful founder shares: awkward beginnings that nobody sees, and what that means for where you are right now Why avoiding embarrassment doesn't protect you — it just slows your growth How the discomfort of posting, launching, pitching, and hiring compounds into a skill set that gets easier over time The reframe that changes everything: stop asking "what if this is embarrassing?" and start asking "what if this moves my business forward?" If you've been sitting on a piece of content, a product launch, or a partnership pitch because it doesn't feel ready — this episode will show you that the discomfort you're feeling isn't a warning sign. It's the starting point. If you're loving this solo series, I'd love to hear your feedback. Email me directly at nathan@foundr.com — I read every reply. Hope you enjoy it. WANT TO GROW YOUR BRAND WITH META ADS? Join the Foundr Operators Waitlist → HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER Learn directly from 7, 8 & 9-figure founders inside Foundr+ Start your $1 trial → PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING? → Starting from scratch? Apply here → → Already have a store? Apply here → CONNECT WITH NATHAN CHAN Instagram → LinkedIn → FOLLOW FOUNDR FOR MORE BUSINESS GROWTH STRATEGIES YouTube → Website → Instagram → Facebook → Twitter → LinkedIn → Podcast →
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665: (Solo) Why Waiting Until You Feel Ready Is the Biggest Mistake You Can Make is an episode from Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate StartUp Podcast For Business by Nathan Chan.
This episode is 7:47 long.
This episode was published on May 25, 2026.
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665: (Solo) Why Waiting Until You Feel Ready Is the Biggest Mistake You Can Make is from Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate StartUp Podcast For Business by Nathan Chan.
Published May 25, 2026 and 7:47 long