FTCA Podcast #114 - Sean Garner - Why Your Marketing Isn't Working (And How to Fix It)

In this episode, Dr. Bobby Maybee sits down with marketing consultant, StoryBrand Certified Guide, and fractional CMO Sean Garner to discuss how chiropractors and other healthcare business owners can simplify their marketing and attract the right patients. Sean outlines a practical three-step framework — Build, Fill, Optimize — that helps business owners focus on the right priorities in the right order. Rather than chasing the latest marketing tactic, Sean argues that most clinics should first establish clear messaging, a conversion-focused website, strong local visibility, and systems for lead nurturing and tracking before investing heavily in advertising. Whether you're struggling with marketing overwhelm or simply looking for a clearer path forward, Sean offers a refreshingly practical approach to building a sustainable patient acquisition system. About Sean Garner Sean Garner is the Founder and CEO of Sean Garner Consulting, a StoryBrand Certified Guide, and a fractional Chief Marketing Officer who works with healthcare entrepreneurs and service-based businesses. His focus is helping organizations clarify their message, simplify their marketing, and create systems that generate measurable growth.

You can listen to FTCA Podcast #114 - Sean Garner - Why Your Marketing Isn't Working (And How to Fix It) online on Radio and Podcast. Open the player on this page to stream the available audio.

FTCA Podcast #114 - Sean Garner - Why Your Marketing Isn't Working (And How to Fix It) is an episode from Forward - The Podcast of the Forward Thinking Chiropractic Alliance by Bobby Maybee.

The episode duration depends on the source podcast feed and may not always be available.

This episode was published on Jun 3, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from Forward - The Podcast of the Forward Thinking Chiropractic Alliance when more episodes are available from the podcast feed.