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Fitness is changing. Not because there's a hot new workout on the menu, but because people are craving something more meaningful than a clas...
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Your path to mastery in the fitness industry hosted by Barry and Shay Kostabi. This dynamic husband and wife duo distill years of experience as international coaches and consultants to educa...

Fitness is changing. Not because there's a hot new workout on the menu, but because people are craving something more meaningful than a clas...

In this episode, Shay breaks down the hidden energy leaks that drain trust, culture, consistency, and scalability inside boutique fitness bu...

Your social media feed can be an invitation into your brand world, or a fancy display case. You didn't open a studio to perform. You opened...

What does it really take to build a brand that moves people? In this conversation, Jeff Zwiefel ( former President & COO of Life Time) pulls...

You've built something powerful. An experience your community loves. But behind the scenes, you're wearing too many hats, struggling to repl...

What if music isn't just a good playlist in your classes, but the most powerful tool you have to transform how your clients feel, heal, and...

Ashley Marand Iwanicki is the founder and CEO of The Collective Studios , a boutique fitness brand in New Hampshire that's redefining what i...

Episode Description & Show Notes: This week, a fitness influencer went viral for saying people over 200 pounds shouldn't be allowed in Pilat...

What if your potential clients aren't lazy, unmotivated, or inconsistent—what if your brand just isn't making them feel like they belong? In...

Trends aren't growing the fitness industry—they're just keeping it spinning. Despite all the buzz and innovation, only 20–30% of people cons...

If your fitness brand isn't growing the way you want it to, it's probably not a marketing problem. It's not your logo. It's not even your cl...

What does your cueing style have in common with Mario Kart and a trip to IKEA? A lot more than you think. In this episode, Barry and Shay an...

What if your fitness class was more than just a workout? What if it was a transformational journey where every client felt like the hero of...

Are you unknowingly holding back your studio's growth? Many fitness business owners hesitate to define their clients' real struggles, fearin...

After nearly a year away, we're back —and stepping into a whole new era! In this episode, we're catching you up on everything: our big move...

Whether you're new to conducting formal and informal evaluations or looking to refine your current process, this episode is packed with insi...

In this episode, we turn the traditional fitness marketing playbook on its head. If you're like most fitness professionals we speak to, you...

Unlock the secrets to transforming your fitness classes into must-attend events with this enlightening podcast episode. We dive into innovat...

In this eye-opening episode, we delve into a crucial yet often overlooked aspect of group fitness success: the power of standardized program...

Get ready to dive deep into the art and science of creating fitness experiences that keep clients coming back for more! In this episode, Sha...

Uncover the Game-Changing Secret to Skyrocket Your Fitness Career... Join Barry and Shay as they unveil exclusive insights from one of Barry...

This episode is the audiobook version of an ebook we wrote called ' Why You're Not Selling Out Your Classes (& What To Do About It!)' where...

In his book Hero on a Mission, Donald Miller describes 4 main character "archetypes". The victim, villain, hero, and guide. In your fitness...

Unlock the secrets to marketing success in your fitness business. Join us as we delve into the crucial difference between marketing strategy...

Welcome to the NEW Fitcarma Podcast! For 200 episodes spanning half a decade, we brought on experts from every corner of the industry to sha...

Welcome to the NEW Fitcarma Podcast! For 200 episodes spanning half a decade, we brought on experts from every corner of the industry to sha...

This episode is going to cause you to question a lot about our industry, and how you're offering the experience of exercise in your business...

Our guest in this episode is a business operations consultant and attorney for fitness, wellness, and creative professionals. She's passiona...

If you're a regular listener of the show, you know we talk a lot about leveraging your uniqueness to scale your business- whether that be yo...

We've partnered with ACE for a few recent episodes to bring you the best info on how to future-proof your business. In this truly heart-driv...

The big question we unpack in this episode is... what does your community really want from you? And we're not talking surface-level stuff li...

Do you have an area of expertise in fitness? Have you ever considered writing continuing education content, or producing your own training p...

Being a good trainer is really about relationship building, but to built strong, meaningful, heartfelt, and impactful relationships (as we a...

This episode is a continuation of the conversation Shay had with Staci Alden in our previous episode. If you haven't listened to it, they re...

In this episode, we are diving into the role of the group fitness manager, which in almost 300 episodes is a topic that we haven't really to...

We believe that nearly every person in the world knows that exercise, moving their body is good for them, but most people still don't do it....

This episode features a fitness business owner and long-time FCM podcast listener who reached out to us through our website, expressing grat...

Knowing how to price your services as a fitness professional is one of the most challenging things to do. Shay and I get it! We've been ther...

We believe that the future of fitness is experience. You've heard us AND our guests say it in many different ways on the show- that what's m...

We believe that the future of fitness is experience. You've heard us AND our guests say it in many different ways on the show- that what's m...

Building a strong team is essential to running a profitable fitness business, but it's also one of the hardest things to do, and that's beca...

A trainer is not just a trainer. We're so much more than someone who gets certified to move others through a series of exercises safely. Dee...

Our guest today shares some insane statistics. Women business owners make up 44% of small businesses in the US. But only bring in 4% of smal...

Brace yourself for part two of this epic conversation with not one but TWO very important guests that we are so excited to introduce to you....

Brace yourself for an epic two part conversation with not one but TWO very important guests that we are so excited to introduce to you. We f...

The more we learn about the fitness industry, the more we realize how incredibly complex it is. The messages that the average consumer recei...

We're so glad you're going to play this episode. This is a really powerful conversation that Barry had with a friend and colleague who runs...

Gotta get the mind right before you get your business (or your body) tight. Did you know that over 95% percent of all people who start a wor...

Running your own business is one of the most fulfilling and empowering things you can do, but can also be the hardest thing you've ever done...

In this episode, Barry shares his experience taking a recent yoga class, and how his experience points to the future of the fitness industry...