FCM231: What Survives Every Era of Fitness (With Lacey Stone)
There is always something fitness businesses are being told they need to do next. A new modality. A new piece of technology. A new way to pe...
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Fitness Career Mastery Podcast
Your path to mastery in the fitness industry hosted by Barry and Shay Kostabi. This dynamic husband and wife duo distill years of experience as international coaches and consultants to educa...
Episodes
20 of 230 episodes
FCM230: How to Make Your Fitness Classes Impossible to Replace: The Two Moment Rule
How do you create fitness classes that members actively choose, talk about, and have a hard time replacing? For boutique fitness studio owne...
FCM229: The Fitness Industry's Biggest Blind Spot: People (With Jessica H. Maurer)
The fitness industry has never known more about programming, performance, and optimization. So why are so many people still unconvinced that...
FCM228: How To Create Fitness Classes People MUST Come Back For
Why do people stop coming to your fitness studio? It's easy to blame motivation, discipline, busy schedules, streaming workouts, or short at...
FCM227: The Number Nobody Talks About (With Mitch McGinley, Boutique Fitness Broker)
What's the number nobody talks about? For boutique fitness studio owners, it's the sale price. But this episode isn't just for owners prepar...
FCM226: What Makes Studio Marketing Actually Work (with Zach Mills, ONBRND Marketing)
Most studio owners think they have a marketing problem. But what if the real issue is that your brand story, follow-up systems, and in-studi...
FCM225: What If Fitness Had Michelin Stars? (with Jack Thomas, The Fit Guide)
Fitness is changing. Not because there's a hot new workout on the menu, but because people are craving something more meaningful than a clas...
FCM224: If You Want To Grow... Your Studio Needs This First
In this episode, Shay breaks down the hidden energy leaks that drain trust, culture, consistency, and scalability inside boutique fitness bu...
FCM223: Are You Talking to Your Members... or a Mirror?
Your social media feed can be an invitation into your brand world, or a fancy display case. You didn't open a studio to perform. You opened...
FCM222: Brands That Moves People: Life Time's North Star with Jeff Zwiefel
What does it really take to build a brand that moves people? In this conversation, Jeff Zwiefel ( former President & COO of Life Time) pulls...
FCM221: Scaling with Soul: How to Build a Team That Rocks Your Brand Vision
You've built something powerful. An experience your community loves. But behind the scenes, you're wearing too many hats, struggling to repl...
FCM220: The Rhythm Remembers: Music as Medicine for Movement, Mood, and Meaning with Emma Marshall
What if music isn't just a good playlist in your classes, but the most powerful tool you have to transform how your clients feel, heal, and...
FCM219: Brands That Move People: Inside Collective Studios with Ashley Marand Iwanicki
Ashley Marand Iwanicki is the founder and CEO of The Collective Studios , a boutique fitness brand in New Hampshire that's redefining what i...
FCM218: 13 Reasons Body Transformation Marketing Is Failing Your Business (Backed by Research)
Episode Description & Show Notes: This week, a fitness influencer went viral for saying people over 200 pounds shouldn't be allowed in Pilat...
FCM217: If They're Not Showing Up, That's On Us: Why the Real Problem Isn't Motivation—It's Conversion
What if your potential clients aren't lazy, unmotivated, or inconsistent—what if your brand just isn't making them feel like they belong? In...
FCM216: Stepping Off The Trend Treadmill: Why We Keep Chasing What's Hot—and What to Do Instead
Trends aren't growing the fitness industry—they're just keeping it spinning. Despite all the buzz and innovation, only 20–30% of people cons...
FCM215: The North Star: The Secret to Building a Brand That Grows With You
If your fitness brand isn't growing the way you want it to, it's probably not a marketing problem. It's not your logo. It's not even your cl...
FCM214: What Music, Mario Kart, and Your Cueing Style Have in Common
What does your cueing style have in common with Mario Kart and a trip to IKEA? A lot more than you think. In this episode, Barry and Shay an...
FCM213: Beyond the Workout: Crafting Story-Driven Class Experiences
What if your fitness class was more than just a workout? What if it was a transformational journey where every client felt like the hero of...
FCM212: The Fear That's Silently Sabotaging Your Studio's Brand
Are you unknowingly holding back your studio's growth? Many fitness business owners hesitate to define their clients' real struggles, fearin...