What the FinTech? S.6 Episode 23 How behavioural science shapes financial decisions

In the latest episode of the What the FinTech? podcast, we're joined by two of BeHive Consulting's co-founders, CEO Rachel Altmann and Chief Behavioural Scientist Noemi Molnar, to delve into how behavioural science influences financial decision-making. The conversation explores how the growing trend of digital transformation is reshaping our psychological relationship with money and the key psychological principles fintechs should consider when designing new products. Altmann and Molnar, speaking with FinTech Futures reporter Cameron Emanuel-Burns, also examine gender differences in investing, the impact of financial anxiety on the adoption of new financial technologies, and the psychological factors that drive trust in digital-only services. The episode further highlights behavioural science techniques that some fintech companies have exploited, and Rachel shares the tips she received from her "future AI-self" at this year’s Sibos conference. And finally, we discover which fintech buzzword Rachel and Noemi want to throw into or rescue from our Fintech Jail!

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What the FinTech? S.6 Episode 23 How behavioural science shapes financial decisions is an episode from FinTech Futures by FinTech Futures.

This episode is 00:53:21 long.

This episode was published on Dec 9, 2025.

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