273. Vivian Tu (Your Rich BFF) on the Real Habits That Keep You Wealthy Long-Term

If you’re making good money and still feel broke, stressed, or behind, something is off and it’s not you. Today, I’m joined by my friend Vivian Tu, former Wall Street trader, CEO and founder of Your Rich BFF, and New York Times bestselling author of Well Endowed, to talk about what it really takes to get rich and stay rich. We’re calling out why paying your bills and saving is not the finish line, how optimization culture keeps high earners trapped in a constant game of “never enough,” and how to start using your money as a tool to buy time, freedom, and real security instead of status symbols. This episode is about ditching performative wealth, building systems that quietly grow your money, and finally feeling powerful, calm, and in control of your financial life. Vivian’s links: Website: Grab your copy of Well Endowed: Visit ⁠ to stay up to date and find any resources mentioned on our show! 00:00 Intro 00:51 Money traumas from childhood & the Chinese buffet story 03:17 How money narratives dictate everyday decisions 06:16 Knowing the price of everything but the value of nothing 08:14 Money as a tool to buy your best life 10:47 What comes after financial basics (Finance 2.0) 13:01 Building infrastructure vs. working harder 15:38 Strategic spending: "Do I want this or do I want people to know I have it?" 18:33 The sleep investment story 24:48 Why HENRYs (High Earners Not Rich Yet) feel stressed 28:21 The B-plus life trap & lifestyle inflation 31:24 Wasted opportunity, potential, and time 33:20 Kids will make you poorer - childcare costs 36:10 The prenup with built-in raises for childcare 37:34 Unpaid labor & the "good mom" trap 38:53 Cooking as unpaid labor vs. celebrity chef art 40:06 Speaking kindly to yourself about money 42:31 Making peace with your own financial timeline 45:07 The all-or-nothing mindset is killing progress 49:56 15 minutes is better than no minutes 50:17 Book takeaway: Chase security, stability & freedom Learn more about your ad choices. Visit megaphone.fm/adchoices

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273. Vivian Tu (Your Rich BFF) on the Real Habits That Keep You Wealthy Long-Term is an episode from Financial Feminist by Her First $100K.

This episode is 56:50 long.

This episode was published on Feb 3, 2026.

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