Ep 484: Scaling To $1B AUM By Recognizing Your (Rainmaker) Strengths And Delegating The Rest with Jake Falcon

At some point, firm founders often find that their time is divided between attracting new clients and serving current ones (and running their business). This episode explores how it's possible to delegate technical work to a centralized planning team, segment clients by revenue, and leverage asynchronous communication tools to create client touchpoints while devoting significant time to closing new clients. Jake Falcon, founder of Falcon Wealth Advisors, has built a $1 billion advisory firm for nearly 900 client households in part by focusing on his strengths as a 'rainmaker' bringing in new clients while stepping back from day-to-day planning analyses and regular client meetings. In this episode, Jake shares how abandoning scripts and prioritizing authentic connections transformed his business development. He also discusses how he's using Instagram to meet potential clients 'where they are' and demonstrate his authentic personality, why he invests client assets directly into stocks and bonds instead of mutual funds and ETFs, and how he hopes that bringing in direct business development hires will help his firm grow well into the future. For show notes and more visit:

You can listen to Ep 484: Scaling To $1B AUM By Recognizing Your (Rainmaker) Strengths And Delegating The Rest with Jake Falcon online on Radio and Podcast. Open the player on this page to stream the available audio.

Ep 484: Scaling To $1B AUM By Recognizing Your (Rainmaker) Strengths And Delegating The Rest with Jake Falcon is an episode from Financial Advisor Success by Michael Kitces.

This episode is 01:29:59 long.

This episode was published on Apr 7, 2026.

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