
Pricing drugs, selling hype and how we got here in the first place
May 15, 2018 - 15:46
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Fierce editors discuss the 2018 FierceMadness drug name tournament, its origins, and our favorites heading into the competition, while Scott Piergrossi, vice president of creative development at the Brand Institute, talk...
The FierceMadness drug name showdown and how do drugs get their zany names anyway? is an episode from FierceBiotech Radio. Fierce editors discuss the 2018 FierceMadness drug name tournament, its origins, and our favorites heading into the c...
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Published Mar 13, 2018, 21:26 long, audio available.
Fierce editors discuss the 2018 FierceMadness drug name tournament, its origins, and our favorites heading into the competition, while Scott Piergrossi, vice president of creative development at the Brand Institute, talks us through the history of drug naming, his team's creative process, and drug-naming styles and strategies.
You can listen to The FierceMadness drug name showdown and how do drugs get their zany names anyway? online on Radio and Podcast. Open the player on this page to stream the available audio.
The FierceMadness drug name showdown and how do drugs get their zany names anyway? is an episode from FierceBiotech Radio.
This episode is 21:26 long.
This episode was published on Mar 13, 2018.
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You can listen to The FierceMadness drug name showdown and how do drugs get their zany names anyway? on this page when the episode audio is available from the podcast feed.
The FierceMadness drug name showdown and how do drugs get their zany names anyway? is from FierceBiotech Radio.
Published Mar 13, 2018 and 21:26 long