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The FierceMadness drug name showdown and how do drugs get their zany names anyway?
Fierce editors discuss the 2018 FierceMadness drug name tournament, its origins, and our favorites heading into the competition, while Scott Piergrossi, vice president of creative development at the Brand Institute, talk...
About This Episode
The FierceMadness drug name showdown and how do drugs get their zany names anyway? is an episode from FierceBiotech Radio. Fierce editors discuss the 2018 FierceMadness drug name tournament, its origins, and our favorites heading into the c...
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Episode Details
Published Mar 13, 2018, 21:26 long, audio available.
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What is The FierceMadness drug name showdown and how do drugs get their zany names anyway? about?
Fierce editors discuss the 2018 FierceMadness drug name tournament, its origins, and our favorites heading into the competition, while Scott Piergrossi, vice president of creative development at the Brand Institute, talks us through the history of drug naming, his team's creative process, and drug-naming styles and strategies.
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Which podcast is The FierceMadness drug name showdown and how do drugs get their zany names anyway? from?
The FierceMadness drug name showdown and how do drugs get their zany names anyway? is an episode from FierceBiotech Radio.
How long is this episode?
This episode is 21:26 long.
When was this episode published?
This episode was published on Mar 13, 2018.
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Are there related episodes from FierceBiotech Radio?
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Where can I listen to The FierceMadness drug name showdown and how do drugs get their zany names anyway??
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Which podcast is this episode from?
The FierceMadness drug name showdown and how do drugs get their zany names anyway? is from FierceBiotech Radio.
What are the episode details?
Published Mar 13, 2018 and 21:26 long