Pricing drugs, selling hype and how we got here in the first place
May 15, 2018 - 15:46
Radio and PodcastLive Radio & PodcastsLoading episode
Fetching episode details...
Radio and PodcastLive Radio & PodcastsRadio and PodcastLive Radio & PodcastsFetching episode details...
Radio and PodcastLive Radio & Podcasts
Fierce editors discuss the 2018 FierceMadness drug name tournament, its origins, and our favorites heading into the competition, while Scott Piergrossi, vice president of creative development at the Brand Institute, talk...
The FierceMadness drug name showdown and how do drugs get their zany names anyway? is an episode from FierceBiotech Radio. Fierce editors discuss the 2018 FierceMadness drug name tournament, its origins, and our favorites heading into the c...
This episode belongs to FierceBiotech Radio.
Use the player on this page to stream the episode online.
Published Mar 13, 2018, 21:26 long, audio available.
Continue listening to more episodes from FierceBiotech Radio.
May 15, 2018 - 15:46
Oct 31, 2017 - 09:46
