Pricing drugs, selling hype and how we got here in the first place
May 15, 2018 - 15:46
Radio and PodcastLive Radio & Podcasts
Science & Medicine
The FierceMadness drug name showdown and how do drugs get their zany names anyway?
Fierce editors discuss the 2018 FierceMadness drug name tournament, its origins, and our favorites heading into the competition, while Scott Piergrossi, vice president of creative development at the Brand Institute, talk...
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