Pricing drugs, selling hype and how we got here in the first place
May 15, 2018 - 15:46
Radio and PodcastLive Radio & Podcasts
Science & Medicine
The FierceMadness drug name showdown and how do drugs get their zany names anyway?
Fierce editors discuss the 2018 FierceMadness drug name tournament, its origins, and our favorites heading into the competition, while Scott Piergrossi, vice president of creative development at the Brand Institute, talk...
About This Episode
The FierceMadness drug name showdown and how do drugs get their zany names anyway? is an episode from FierceBiotech Radio. Fierce editors discuss the 2018 FierceMadness drug name tournament, its origins, and our favorites heading into the c...
Podcast
This episode belongs to FierceBiotech Radio.
Listen Online
Use the player on this page to stream the episode online.
Episode Details
Published Mar 13, 2018, 21:26 long, audio available.
Related Episodes
Continue listening to more episodes from FierceBiotech Radio.
