Episode 04: Golf Town - Sue Gilpin

If you visited a Golf Town store just 12 months ago – you would have seen a very different company than the innovative brand which stands before you today. Making the decision to buy back its namesake from its US counterpart, Golfsmith, was just the first step on its transformative journey to re-establish itself as a premier, stand-alone Canadian golf retailer. And this year has been one for the books. While many retailers are facing declining foot-traffic, decreasing sales and store closures, Golf Town marches forward. Between relaunching their brand, to rebuilding their culture (in partnership with their store associates, no less), to introducing experiential store concepts across the country – Golf Town relishes in the unique opportunity to create a fresh foundation. One that is built on an evolved purpose, a forward-thinking strategy and encompasses its renewed core values: team, winning, adaptation and authenticity. But how does a brand in transition, faced with the uncertainty of today's retail landscape, bring its brand to life and create an enduring foundation? We had the opportunity to speak with Sue Gilpin, Director of HR at Golf Town, to discuss the organization's remarkable transformation.

You can listen to Episode 04: Golf Town - Sue Gilpin online on Radio and Podcast. Open the player on this page to stream the available audio.

Episode 04: Golf Town - Sue Gilpin is an episode from Field Trip by Danielle Fernandes.

This episode is 23:24 long.

This episode was published on Dec 14, 2017.

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