Podcast Video Marketing with Whitney Lauritsen: Grow Your Show

Podcast video marketing on Instagram requires a strategic mix of short-form Reels and vertical clips to capture attention and funnel scrollers back to your full episodes. Social media strategist Whitney Lauritsen explains that while conversion rates on social platforms are traditionally low, the high organic engagement of video makes it an essential tool for "broadcasting your passion" to a wider audience. By repurposing podcast recordings into 9:16 vertical clips and focusing on a strong hook in the first two seconds, creators can bypass "camera-ready" myths and use raw authenticity to build a know-like-trust relationship with their digital community. Success in video marketing stems from understanding platform-specific rules and prioritizing consistent value over high production quality. The episode outlines a clear roadmap for podcasters: set a specific aim (like growing downloads), pick the right platform, and distribute content across TikTok, LinkedIn, and YouTube Shorts on a staggered schedule to avoid redundancy. Podcasters should record in Speaker View rather than Gallery View to ensure high-quality vertical cropping and utilize tools like Canva or InShot for simple editing. By delegating tasks like keyword research and caption writing to assistants, hosts can maintain a sustainable content calendar that keeps their show visible in ever-changing social algorithms.

You can listen to Podcast Video Marketing with Whitney Lauritsen: Grow Your Show online on Radio and Podcast. Open the player on this page to stream the available audio.

Podcast Video Marketing with Whitney Lauritsen: Grow Your Show is an episode from Feed Your Brand by Tracy Hazzard & Tom Hazzard.

This episode is 60:19 long.

This episode was published on Apr 20, 2026.

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